About the Function:
Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role:
KNOWLEDGE & SKILLS:
- Proven record in translating consumer and customer insight into effective growth drivers
- Has an eye for design thinking and creative excellence
- Brilliantly executes with immense attention to detail
- Strong Analytical skills with a keen ability to draw out insights from data
- Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
- Powerful articulation and storytelling
- Robust Commercial Acumen and proven record of agility in managing performance •
- Inspires agency partners and rallies them to effective implementation in service of the brand agenda
- Shape Diageo's future ambition and take ownership of driving innovation within the organization
BEST SUITED FOR SOMEONE
- Thrives in a performance-based culture
- Open to learning and unlearning and willing to take BIG bets
- Comfortable with the complexities of a digital world and strives to find opportunities
- Able to influence and inspire people towards on an agenda
- A person with great imagination and creative orientation
KEY AREAS OF RESPONSIBILTY
WIN THROUGH EXECUTION
- Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
- Ensure flawless execution of growth drivers in collaboration with central customer marketi
📌 Senior Manager (Bengaluru)
🏢 Diageo
📍 Bengaluru
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