This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Job Summary We are looking for an experienced Chapter Lead - Digital Marketing Campaigns to lead a high-performing squad of campaign specialists and engineers in Configuring, executing, and optimising data-driven digital marketing campaigns. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns. Key Responsibilities Leadership & Chapter Management Lead, mentor, and grow a chapter of campaign specialists skilled in Adobe marketing technology Define and uphold craft standards, best practices, and ways of working across the chapter Conduct regular 1:1s, skill assessments,



and career development conversations Partner with Product Owner and Hive Lead to allocate chapter members to squads and initiatives Campaign Strategy & Execution Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion Adobe Campaign Classic - Adoption Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting Troubleshoot campaign workflows - Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure Investigate ACC delive

📌 CL, Adobe Campaign (Bengaluru)
🏢 Standard Chartered Bank
📍 Bengaluru