As an advertising account executive, you'll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You'll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler. It is vital to understand the needs of your clients, which you'll learn through liaising closely with them throughout campaigns, often on a daily basis. You'll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget. Responsibilities As an advertising account executive, you'll need to:meet and liaise with clients to discuss and identify their advertising requirementswork with agency colleagues to devise an advertising campaign that meets the client's brief and budgetpresent (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the clientwork with the account manager to brief media,



creative and research staff and assist with the formulation of marketing strategiesliaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with bothensure that communication flows effectivelynegotiate with clients and agency staff about the details of campaignspresent creative work to clients for approval or modificationhandle budgets, manage campaign costs and invoice clientswrite client reportsmonitor the effectiveness of campaignsundertake administrative tasksarrange and attend meetingsmake pitches, along with other agency staff, with the aim of securing new business for the agency. What to expect Although you'll generally be office-based, travel within the working day is frequent as you'll be expected to visit clients and may attend TV shoots, radio recordings or castings. Absence from home overnight and overseas work or travel is occasionally required. The working setting is generally informal, although smar

📌 Advertising Account Executive (Kolkata)
🏢 Meraqi Digital
📍 Kolkata