Roles & Responsibilities
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have robust technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
Collaboration: Work closely with product and design teams to ensure campaign success.
Competitor Research:



Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Ideal Candidate
1Strong B2C Performance Marketing Profile
2Mandatory (Experience 1): Must have 2+ YOE in managing performance marketing in at least one of Google Ads Search, Display, or Universal App Campaigns (UAC / app install & app acquisition campaigns)
3Mandatory (Experience 2): Must have run only performance-focused campaigns with objectives like ROAS, revenue, lead generation, or app installs — no branding campaigns
4Mandatory (Experience 3): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
5Mandatory (Experien

📌 Performance Marketing (Mumbai)
🏢 Media.net
📍 Mumbai