Location: Mumbai – Andheri West
Experience: 2–4 Years
Work Mode: Work From Office
About the Role
We’re looking for a Senior Creative Strategist with strong experience in influencer marketing campaigns and a passion for creative storytelling. You’ll be responsible for developing campaign concepts, strategies and content directions for brands.
Key Responsibilities
Ideate and develop creative concepts and strategies for influencer marketing campaigns.
Build campaign narratives, content pillars, hooks and influencer briefs.
Work closely with campaign and influencer teams to drive ideas from concept to execution.
Stay updated on social media trends, creator formats and pop culture.
Review influencer content and ensure creative alignment with brand objectives.
Create campaign decks and present ideas to clients/internal teams.
Manage multiple campaigns while ensuring quality and timely delivery.
Requirements
2–4 years of experience in creative strategy, influencer marketing, advertising or digital marketing.
Proven experience in conceptualising and executing influencer marketing campaigns.
Solid understanding of Instagram, Reels, YouTube and creator trends.
Excellent storytelling, communication and presentation skills.
Strong creative thinking with the ability to translate brand objectives into engaging ideas.
Prior agency experience and a portfolio of campaigns is a plus.