Position description: #*This position is responsible for handling the brand management activities for Middle East and Africa market. It shall provide strategic direction to the business with reference to marketing practices which are cutting-edge and world class.*#
Primary Responsibilities: #*
Conceptualize & drive short, medium and long term marketing plan and business strategies for MEA market.
Responsible for Analyzing internal and external data, conducting primary and secondary research, Setting Brand Objectives and Formulating Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies and course correction if required.
Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective (primary & IMS)
for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
Driving implementation of Strategy for Power and Focus Brands. Process summary of all marketing activities every month during Brand Ops Meeting
Conducting market intelligence prescription audit to identify prescribers
Responsible for current product launches and developing long range planning
Responsible for medical and marketing training for the field staff
Maintaining Sales/Expense Ratio Marketing Tracker
Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, External vendors.
Frequent field visit / KOL visits, franchise building and competition update. Train sales team towards scientific promotion, campaign briefing.*#
Reporting Team
Reporting Designation: #*Deputy General Manager – Head Commercial Excellence – MEA*
Educational Qualification
📌 Group Product Manager (Mumbai)
🏢 Glenmark Pharmaceuticals
📍 Mumbai
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.