About the Role

We are looking for a Retention Marketing Executive to drive customer engagement, repeat purchases, and retention for a growing healthcare and wellness brand.

This role focuses on the complete customer lifecycle — lead → purchase → product experience → repeat purchase. You will be responsible for converting interested leads, reducing customer drop-offs, and increasing repeat revenue through WhatsApp, email, CRM, and marketing automation.

Key Responsibilities
- Plan and execute segmented WhatsApp and email campaigns for different customer lifecycle stages.
- Build lead nurture journeys for quiz-takers, enquiries, checkout abandoners and other prospects.
- Create post-purchase journeys covering onboarding, reminders, product experience, repeat purchase and win-back.
- Develop and manage CRM and marketing automation workflows using triggers, timing and customer behaviour.
- Segment customers based on lifecycle stage, purchase history, engagement, recency/frequency, and other relevant data.
- Write explicit,



persuasive and customer-focused WhatsApp and email communication.
- Analyse retention, repeat purchase, cohort and funnel data to identify customer drop-offs and opportunities.
- Track campaign performance and continuously test messaging, timing, segmentation and CTAs.
- Monitor WhatsApp and email health, including opt-outs, engagement, deliverability and compliance.
- Work closely with marketing, sales, and customer experience teams to improve the overall customer journey.
- Ensure all healthcare-related communication follows responsible marketing and communication practices.

What We’re Looking For
- 1–3 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Email Marketing, WhatsApp Marketing, or Growth Marketing.
- Hands-on experience managing WhatsApp and email campaigns.
- Experience with CRM/marketing automation tools and customer journey creation.
- Strong understanding of segmentation, customer lifecycle, retention, and repeat p

📌 Retention Marketing Executive (Karnal)
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📍 Karnal