Key Responsibilities
- Paid Advertising (PPC): Design, manage, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn to increase conversions.
- Search Engine Optimization (SEO): Perform keyword research, technical site audits, and on-page optimization to grow organic search traffic.
- Content & Social Media: Draft and schedule compelling ad copy, social posts, and landing page content tailored to target audiences.
- Analytics & Reporting: Track key performance indicators (KPIs) via Google Analytics 4, monitor user journeys, and deliver weekly/monthly performance reports.

Requirements & Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience:



2-4 years of proven experience in a digital marketing or growth-focused role.
- Soft Skills: Robust analytical capabilities, written communication, project management, and creative problem-solving skills.
- Preferred Certifications: Google Ads Certification, Google Analytics (GA4) Certification, or HubSpot Inbound Marketing Certification.

Pay: ₹10,078.73 - ₹40,980.49 per month

License/Certification:
- Fundamentals of digital marketing (required)

Work Location: In person

📌 Digital Marketing Specialist (Piplod)
🏢 THE ADVISORS EDUCATION AND IMMIGRATION SERVICE
📍 Piplod