30 Aug
|
VML/WPPEnterprise Solutions
|
Mumbai
30 Aug
VML/WPPEnterprise Solutions
Mumbai
Who We Are:
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
The opportunity:
What you'll be doing:
- Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets.
- Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support chance.
- Interpret analytics information, including behavioural results data, to drive optimization of target audience engagement.
- Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
- Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
- Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
- Works with cross functional teams to support UAT.
- Experience working with Cross Functional teams, across production, creative and platforms.
- Evaluate and analyze Omnichannel program performance vs. industry standards and benchmarks in the digital space.
- Understanding of data dictionary, data structures, data mart in rel
📌 Campaign Manager (Mumbai)
🏢 VML/WPPEnterprise Solutions
📍 Mumbai