Position: Marketing Executive - Digital & Brand Coordination

Reporting To:
General Manager - Marketing

Role Summary:
The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with valuable understanding of digital platforms, marketing tools, and stakeholder coordination.

Key Result Areas (KRAs):
1. Digital Marketing & Social Media Management:
- Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
- Coordinate with agencies and internal teams for content creation and campaign execution.
- Monitor campaign performance and generate periodic reports.
- Ensure timely publishing of social media content as per marketing calendar.

2. Remarketing & Lead Nurturing:
- Execute and monitor remarketing campaigns across Meta, Google,



and CRM platforms.
- Track lead conversion performance and recommend optimization opportunities.
- Maintain campaign databases and audience segmentation.

3. Marketing Coordination & Operations:
- Act as a central coordinator for all marketing-related activities.
- Follow up with vendors, agencies, designers, content creators, and branch teams.
- Maintain campaign trackers, budgets, and activity calendars.
- Support GM Marketing in execution of strategic and operational tasks.

4. Offline Marketing & Events:
- Coordinate execution of local marketing activities, activations, and promotional events.
- Liaise with vendors for branding, printing, fabrication, and event requirements.
- Ensure timely availability of marketing collateral and promotional materials.
- Track event performance and maintain execution reports.

5. Corporate & Partnership Coordination:
- Support development and execution of corporate

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