Role Overview:
Responsible for planning, executing, and optimising paid advertising campaigns to generate leads and revenue.
Key Responsibilities:
- Run and manage Meta & Google ads
- Plan campaign strategy based on client goals
- Optimise ads for lead generation & conversions
- Analyse performance (CPL, CTR, ROI, etc.)
- Conduct A/B testing on creatives and audiences
- Work with the content & design team for ad creatives
- Generate reports and insights
Requirements:
- Experience in Meta Ads (must)
- Experience in Google Ads (must)
- Solid analytical thinking
- Understanding of funnels and lead generation
- Ability to manage budgets effectively