Key Responsibilities
- Plan, create, and manage high-performing Meta (Facebook & Instagram) ad campaigns.
- Generate quality leads while maintaining cost-effective campaign performance.
- Monitor, analyze, and optimize ad campaigns to maximize ROI.
- Develop and execute lead generation strategies across digital platforms.
- Conduct audience research, A/B testing, and campaign optimization.
- Track KPIs and prepare performance reports with actionable insights.
- Coordinate with the creative team for ad creatives, landing pages, and marketing content.
- Stay updated with the latest digital marketing trends, Meta algorithm changes, and best practices.
Requirements:
- 1-5 years of experience in Digital Marketing.
- Hands-on experience with Meta Ads Manager.
- Strong understanding of Lead Generation Campaigns.
- Experience in campaign optimization, audience targeting, and retargeting.
- Knowledge of Pixel, Conversion Tracking,
and campaign analytics.
- Good analytical, communication, and problem-solving skills.
- Ability to work independently and achieve lead generation targets.
Preferred Skills
- Experience with CRM tools is an advantage.
- Knowledge of Google Ads is a plus.
- Experience in the Real Estate industry is preferred but not mandatory.