Head of Sales – Interior Design | Imaraa

- Location: Bengaluru
- Department: Sales & Business Development
- Reports to: Founder / Managing Director
- Experience: 8–12+ years
- Employment: Full-time

About the Role

Imaraa is looking for an ambitious and highly driven Head of Sales to lead our interior design sales function and build a strong, predictable revenue engine.

The ideal candidate will have a proven track record in interior design, architecture, real estate, luxury home interiors, furniture, or related premium consumer businesses , with strong expertise in consultative selling and closing high-value projects.

This person will own the complete sales journey — from lead generation and client acquisition to proposal, negotiation, closure, and handover to the project team.

Key Responsibilities

1. Sales Strategy & Revenue

- Develop and execute monthly, quarterly and annual sales strategies.
- Own revenue targets, sales forecasting and overall sales performance.
- Build a healthy and measurable sales pipeline.
- Establish sales processes, reporting systems and conversion benchmarks.
- Identify new revenue channels and market opportunities.

2. Lead Generation & Business Development

- Build a consistent pipeline through referrals, digital leads, networking and strategic partnerships.
- Develop relationships with architects, builders, developers, real-estate consultants and other industry partners .
- Explore corporate, luxury residential and high-value interior projects.
- Build a strong referral and channel-partner ecosystem.

3. Client Acquisition & Closing

- Lead high-value client meetings and presentations.
- Understand client requirements, lifestyle, design expectations, budget and timelines.
- Work closely with the design team to create compelling proposals.
- Lead commercial discussions,



negotiations and closures.
- Ensure healthy project margins while achieving revenue targets.

4. Team Leadership

- Build, manage and mentor the sales team.
- Set individual and team targets.
- Conduct regular pipeline and performance reviews.
- Train the team on consultative selling, objection handling and closing.
- Create a high-performance, accountable sales culture.

5. Cross-functional Collaboration

- Work closely with Design, Project Management, Procurement, Marketing and Finance teams.
- Ensure the sales team sets realistic expectations with clients.
- Establish a smooth transition from signed project to execution.
- Track client feedback and identify opportunities to improve the overall customer experience.

Key KPIs
- Monthly / quarterly / annual revenue
- Gross margin
- Lead-to-consultation conversion
- Consultation-to-closure conversion
- Average project value
- Sales pipeline value
- Sales cycle duration
- Current client acquisition
- Referral / channel-partner contribution
- Repeat and upsell business
- Individual sales-team productivity

Ideal Candidate
- 8–12+ years of sales/business development experience.
- Strong experience in interior design, architecture, real estate, luxury home improvement, furniture or premium lifestyle businesses .
- Proven experience managing and exceeding revenue targets.
- Strong B2C and/or high-value project sales experience.
- Excellent negotiation, presentation and closing skills.
- Existing relationships with architects, builders, developers and affluent clientele would be a strong advantage.
- Strong commercial understanding and ability to protect project profitability.
- Experience building and leading a sales team.
- Comfortable working in a fast-paced, founder-led environment.
- Strong CRM, pipeline and sales-reporting discipline.

Send your resume to

📌 Head of Sales – Interior Design (Bengaluru)
🏢 IMARAA
📍 Bengaluru