Job Description – Performance Marketer

Position: Performance Marketer
Location: On-site / Remote (as applicable)
Company: India Brand Bazzar

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid advertising campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in generating leads, driving sales, and maximizing return on ad spend (ROAS).

Key Responsibilities

- Plan, create, and manage advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Optimize campaigns to improve ROAS, CTR, CPC, and conversion rates.
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Monitor daily campaign performance and make data-driven optimizations.
- Set up and manage Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
- Perform A/B testing for creatives, ad copies, landing pages, and audience segments.
- Generate weekly and monthly performance reports with actionable insights.
- Coordinate with the creative team to develop high-performing ad creatives.
- Manage campaign budgets efficiently and scale winning campaigns.
- Stay updated with the latest trends, algorithm changes,



and best practices in digital advertising.

Required Skills

- Proven experience running Meta Ads and Google Ads campaigns.
- Strong understanding of Facebook Ads Manager and Google Ads Manager.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
- Experience with lead generation, e-commerce, and conversion-focused campaigns.
- Strong analytical skills and ability to interpret campaign data.
- Excellent communication and problem-solving skills.
- Ability to work independently and meet performance targets.

Preferred Qualifications

- 1–3+ years of experience in performance marketing.
- Google Ads and Meta Blueprint certifications are a plus.
- Experience in retail, fashion, apparel, or e-commerce is preferred.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Revenue generated through paid campaigns
- Lead quality and campaign scalability

Salary: Competitive, based on experience.

Pay: From ₹10,000.00 per month

Benefits:

- Adaptable schedule

Work Location: In person

📌 Performance Marketer (India)
🏢 India Brand Bazzar
📍 India