JOB DESCRIPTION – FIELD SALES MANAGER

Job Title: Field Sales Manager
Department: Sales & Business Development
Reports To: Regional Sales Manager / Sales Head
Location: [Location]
Experience: 4–8 Years
Employment Type: Full-Time

1. Job Purpose

The Field Sales Manager is responsible for driving revenue growth through field sales activities, developing new customers, managing existing accounts, expanding market coverage, and achieving assigned sales targets. The role requires strong customer relationship management, business development, team coordination, market intelligence, and excellent field execution.

2. Key ResponsibilitiesA. Sales & Revenue Management

- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute territory-wise sales plans.
- Generate new business opportunities through field visits, referrals, channel partners, architects, interior designers, contractors, builders, and corporate clients.
- Manage the complete sales cycle from lead generation to order closure and payment collection.
- Identify opportunities for upselling and cross-selling products and services.
- Maintain a healthy sales pipeline and ensure regular follow-up on open leads.

B. Field Sales & Customer Visits

- Conduct regular field visits to customers, prospects, project sites, dealers, architects, and business partners.
- Understand customer requirements and recommend appropriate products/solutions.
- Prepare quotations and commercial proposals in coordination with internal teams.
- Conduct product demonstrations and presentations.
- Handle customer objections and negotiate effectively to close orders.
- Ensure timely communication and follow-up after customer meetings.

C. Business Development

- Identify and develop new markets, territories, dealers, distributors, and institutional customers.
- Build relationships with architects, interior designers, contractors, builders, project consultants, and other influencers.
- Participate in exhibitions, trade shows, promotional activities, and customer events.
- Conduct competitor and market analysis and share actionable insights with management.
- Develop strategies to increase market penetration and brand visibility.

D. Customer Relationship Management

- Maintain strong relationships with existing and prospective customers.
- Ensure high levels of customer satisfaction and repeat business.
- Resolve customer queries and coordinate with internal departments for timely resolution.
- Monitor customer feedback and identify opportunities for improvement.




- Maintain accurate customer and sales information in CRM/MIS systems.

E. Sales Team Coordination

- Guide and support Sales Executives/Business Development Executives in field activities.
- Conduct regular review meetings and monitor individual/team performance.
- Support team members in lead conversion, negotiations, and customer handling.
- Accompany team members on important customer and project visits when required.
- Ensure effective territory and customer coverage.

F. Sales MIS & Reporting

- Prepare daily/weekly/monthly sales reports.
- Track leads, enquiries, quotations, conversions, orders, collections, and pending payments.
- Maintain accurate sales pipeline and forecast reports.
- Submit field visit reports and market feedback to management.
- Monitor achievement against sales targets and prepare corrective action plans.

G. Coordination with Internal Departments

- Coordinate with Design, Production, Operations, Installation, Finance, Stores, and Customer Service teams.
- Ensure accurate communication of customer requirements and project specifications.
- Follow up on order processing, delivery, installation, and after-sales service.
- Ensure smooth handover of confirmed orders to the relevant internal teams.

3. Key Performance Indicators (KPIs)

- Monthly and annual sales achievement.
- New customer acquisition.
- Lead-to-order conversion rate.
- Number of productive field visits.
- New business generated.
- Average order value.
- Customer retention and repeat business.
- Territory/market growth.
- Sales pipeline value.
- Collection/payment achievement.
- Gross margin/profitability.
- Customer satisfaction and complaint resolution.
- Sales forecast accuracy.

4. Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
- MBA/PGDM in Sales & Marketing will be an advantage.
- 4–8 years of experience in field sales/business development.
- Experience in interior design, home décor, modular kitchen, wardrobes, furniture, building materials, construction, manufacturing, or related industries will be preferred.




- Valid driving licence and willingness to travel extensively within the assigned territory.

5. Required SkillsSales Skills

- Lead generation and prospecting
- Consultative selling
- Negotiation and closing
- Business development
- Territory management
- Channel development
- Customer relationship management

Professional Skills

- Excellent communication and presentation skills
- Strong negotiation and influencing ability
- Market research and competitor analysis
- Sales forecasting and pipeline management
- Problem-solving and decision-making
- Strong follow-up and execution skills
- Good knowledge of MS Excel, PowerPoint, CRM, and sales MIS

6. Behavioral Competencies

- Target-oriented and result-driven.
- High level of ownership and accountability.
- Strong interpersonal and relationship-building skills.
- Positive and confident attitude.
- Ability to work independently in the field.
- Strong planning and time-management skills.
- Ability to handle pressure and meet deadlines.
- Customer-centric approach.
- Team-oriented and collaborative.
- High level of integrity and professionalism.

7. Preferred Industry Exposure

Candidates with experience in any of the following industries will be preferred:

- Modular Kitchen
- Wardrobes & Furniture
- Interior Design
- Home Décor
- Sheet Metal Products
- Building Materials
- Construction
- Real Estate
- Architecture & Interior Projects
- B2B/B2C Sales
- Retail & Project Sales

8. Working Conditions

- Extensive field travel within the assigned territory.
- Regular customer and project-site visits.
- Versatile working hours based on customer/project requirements.
- Achievement of monthly and annual sales targets.
- Occasional travel outside the assigned territory for business development activities.

9. Ideal Candidate Profile

The ideal candidate should be a high-energy, target-driven sales professional with strong field execution capabilities and an established network of customers/business contacts. The candidate should be capable of independently developing a territory, generating new business, converting leads into orders, maintaining customer relationships, and consistently achieving revenue targets.

Key Success Factor: Generate leads → Build relationships → Convert opportunities → Close orders → Ensure collections → Develop repeat business.”

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Store Sales Manager (India)
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