Key Responsibilities

1. Brand Strategy & Governance

- Define and strengthen Ascensos global brand positioning and messaging.
- Ensure consistent brand identity across products, markets and customer touchpoints.
- Develop and manage global brand guidelines and conduct periodic brand audits.

2. Content Strategy

- Develop content strategies aligned with business priorities and product launches.
- Create product, application, customer and technical content across digital and offline channels.
- Build a centralized repository of approved brand assets.

3. Digital Marketing & Demand Generation

- Lead digital marketing across social media, search, SEO, paid media and email.
- Drive campaigns from awareness and engagement to enquiries and qualified leads.
- Develop measurable KPIs and optimize campaigns based on performance.

4. Website & Digital Platforms

- Own the website and customer-facing digital platforms.




- Improve product search, application information, dealer/distributor locator, lead capture and localized content.
- Drive SEO, traffic, engagement and lead conversion.

5. Creative & Brand Assets

- Lead creative development and ensure consistent global execution.
- Develop campaign templates, product launch kits, presentations, brochures and digital assets.
- Leverage AI and recent-age creative tools to improve efficiency.

6. Analytics & Performance

- Establish regular Brand & Digital performance dashboards.
- Track brand awareness, website traffic, SEO, engagement, campaign ROI, leads and conversions.
- Use data to improve marketing effectiveness and demonstrate business impact.

📌 Assistant General Manager - Brand, Digital & Content (Mumbai)
🏢 Mahansaria Group
📍 Mumbai