About Us
Our Story Started in Kolkata, West Bengal. The Year 1993.
India was on the precipice of significant social change with increasing influences from the West.
India's youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this current youth movement.
Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage.

Job Purpose
To ensure right representation of Menswear strategy across channels – Offline & Digital
To build the right product offering to suit the customer profile and maximize full price sell through.

Roles & Responsibilities
- Buying, range selection, Assortment / option planning, range development
- Forecast trends and share inputs with design team for range creation




- Weekly analysis and review of sell thru reports to assess merchandise performance (mid-season sales analysis/sell thru analysis (EBO+LFS Channel). Highlight season performance, best sellers and take requisite corrective action on bottom sellers to achieve the desired sell thru and margin target for the season.
- Placing orders for seasonal requirement to meet critical path for launch and deliver on sales plan, respond to in season variables to address any immediate gap
- Analyzing historical performance to be able to support buying decisions
- Preparing season learning to the stakeholders
- Sharing product inputs for in season/end of season for markdown planning
- Maintaining awareness of competition’s product offering
- Standardization of internal reports including catalogue, seasonal presentations, Order sheets
- Achieving targeted full price sell through in sync with commercial targets for the season.
- Achieving target OTB/Budget fulfilment for the se

📌 Manager - Buying (Menswear) (West Bengal)
🏢 TURTLE
📍 West Bengal