Job Type: Full-time

Social Media Manager & Content CreatorAbout the RoleWe are looking for a creative, proactive, and execution-focused Social Media Manager & Content Creator to manage and grow our presence across multiple social media and content platforms.This is a hands-on role. The person will be responsible not only for planning and managing our social media presence but also for creating original content, including reels and short-form videos.The ideal candidate should understand social media trends, know how different platforms work, be comfortable appearing in or independently producing video content when required, and have basic proficiency with content creation and video-editing tools.Key Responsibilities1. Reels & Video Content CreationCreate original short-form video content and reels aligned with our brand, audience, campaigns, and current social media trends.Responsibilities include:Developing reel concepts and content ideasWriting basic scripts/hooks where requiredRecording or independently creating video contentEditing videos using tools such as Canva, CapCut, Adobe tools, or similar editing softwareCreating engaging captions and supporting creativesExperimenting with different formats to improve reach and engagementMonthly Target: Approximately 15 original reels/videos per month.The role requires hands-on content creation. AI tools may be used to support research, ideation, scripting, or productivity, but the final content should involve meaningful original creative input and should not rely entirely on automatically generated content.2. Social Media ManagementManage the company's presence across relevant platforms, including:InstagramFacebookLinkedInThreadsX (Twitter)RedditMediumQuoraYouTubeOther relevant platforms as the brand expandsResponsibilities include planning the content calendar, preparing posts, publishing content, maintaining consistency, adapting content for different platforms, and monitoring overall performance.3. Content Publishing TargetsThe expected publishing frequency will generally include:Instagram, Facebook, Threads & LinkedIn: approximately 3–4 posts per week across relevant platforms.Reddit: approximately 3 relevant posts/contributions per week.Medium, Quora & X (Twitter): approximately 2 relevant posts/contributions per week,



depending on the platform and content opportunity.Content should be adapted to each platform rather than simply publishing identical content everywhere.Quality, relevance, authenticity, and engagement will be considered alongside posting frequency.4. Trend Research & Content IdeationRegularly monitor:Trending reels and formatsRelevant memes and cultural trendsTrending audioCompetitor contentIndustry conversationsEmerging social platforms and formatsAudience interests and engagement patternsIdentify trends relevant to our brand and convert them into timely, original content ideas.The expectation is to proactively suggest content rather than waiting for every idea or instruction to be provided.5. Community & Audience EngagementActively manage conversations around the brand across social platforms.This includes:Responding appropriately to commentsEngaging with relevant audience conversationsMonitoring the company's comment sectionsParticipating in relevant discussions on platforms such as Reddit, LinkedIn, Quora and XEngaging thoughtfully with relevant creators and industry accountsEscalating sensitive customer or brand-related issues when necessaryEngagement should always be genuine, relevant and professional. Spam, repetitive comments, misleading engagement tactics, or platform-policy violations should not be used.6. Influencer Research & CollaborationsIdentify creators and influencers who align with our target audience, brand positioning, and campaign objectives.Responsibilities may include:Researching potential influencersEvaluating their audience and content relevanceInitiating professional outreachDiscussing collaboration opportunities within the company's approved budgetCoordinating deliverables and timelinesFollowing up on content commitmentsTracking basic campaign performanceFinal commercial commitments or budgets will remain subject to company approval.7.



Content Planning & CalendarMaintain an organized weekly/monthly social media calendar covering:ReelsStatic postsCarouselsStoriesEducational/informational contentCommunity-driven contentInfluencer collaborationsTrend-based opportunitiesLong-form contentContent should be planned in advance while leaving flexibility for timely trends and opportunities.Performance ExpectationsPerformance will be evaluated holistically based on:Consistency and quality of contentApproximately 15 reels/videos per monthAdherence to the agreed content calendarAudience engagement and community managementGrowth in relevant reach and engagementQuality and originality of contentTimely executionEffectiveness of influencer collaborationsAbility to identify and use relevant trendsOwnership of social media activitiesContribution of new ideas and experimentsSocial media performance can vary due to algorithms, seasonality, platform changes and other external factors. Therefore, performance will not be evaluated solely on follower counts, views, or viral outcomes.Skills We're Looking ForSocial media managementContent creationShort-form video creation and editingCanva and/or other video-editing toolsCopywriting and caption writingSocial media trend researchCommunity managementInfluencer outreachContent planningBasic understanding of social media analyticsStrong written communicationAbility to independently manage multiple platformsPrior professional experience is valuable, but candidates with a strong portfolio or demonstrated ability to create engaging content are also encouraged to apply.What We're Looking ForWe value someone who takes end-to-end ownership of social media.Instead of only executing assigned posts, the ideal person should be able to identify opportunities, suggest ideas, experiment with recent formats, understand what is working, learn from performance data, and continuously improve the company's social media presence.Creativity, consistency, execution, and ownership are more important to us than simply posting a fixed number of times.Employment DetailsRole: Social Media Manager & Content CreatorEmployment Type: Full-timeWork Arrangement: RemoteCompensation: ₹15000 per monthWorking Days/Hours: Monday to Saturday

📌 Social Media Manager & Content Creator (Gandhinagar)
🏢 Beafrnd
📍 Gandhinagar