Job Purpose

The purpose of this job is:

To design competitive and profitable products backed by solid insights from market needs and competition, and deep data insights, across various business segments

Job Context & Major Challenges

Organizational Context

Key Aspects

Part of the Aditya Birla Capital Limited, Aditya Birla Housing Finance Limited (ABHFL) is registered with the National Housing Bank as a housing finance company under the National Housing Bank Act, 1987. The company offers a complete range of housing finance solutions such as home loans, home improvement and home construction loans, balance transfer and top-up loans, loans against property and construction finance. The company acquired its license on 9th July 2014 and has aggressive growth plans.

ABHFLs vision is to become the preferred choice for customers, become the top 3 player in the HFC industry on incremental book growth, and double the book and profit by FY 25.

Job Context

ABHFL is re-building to pave the path for rapid profitable growth. Key to achieving this growth will be products that are carefully designed for niche segments or for larger market opportunities, which gives the organization an edge over competition, and which brings customer stickiness and long-term profitability for the organization

Key Challenges

Economic Conditions: Economic conditions, regulatory norms, liquidity position, market volatility, investors’ sentiments, competitive market (NBFCs, Banks, Housing Finance players)

Cost management: ensure profitable business with key focus on cost management, evolving the planning & budgeting exercise and the unit economics

Stakeholder Management: Interaction with multiple stakeholders internally being the Functional heads, Senior management at ABC and ABG, at times with partners and alliances if any and required

Market Dynamics: Understanding of complex business requirements,



need articulation and solution design/ fitment, market intelligence and strategic planning input basis changing environment

Understanding the critical complexities of varied industries: To keep abreast with the latest market, industry and sector trends, identifying opportunities/ challenges for the business to capitalize on/ prepare for, and enable business teams in developing and taking leadership on the same

Enabling Skill Sets & Qualifications

Critical skill sets required to meet these challenges include business and commercial acumen, communication, execution skills, product-market understanding, and operations integration & controlling skills.

Education & experience required to fulfil this profile are an MBA graduate from Tier 1/2 college with minimum 10 years of experience preferably in the Banking/ NBFC space with relevant experience

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Conduct market and customer research and gather insightsConduct market, customer, and competitor research to be on top of the changing customer needs

Define personas – what type of customers or businesses exist in our target segments

Enter discussions/ feedback mechanisms on product themes with key clients, brokers/ DSAs and understand their needs

Work with Marketing to prepare necessary marketing material for each segmentKRA2Product Design and DevelopmentHelp in design of products that fit customer needs and are easy to understand (by the customer and the sales intermediaries)



and sell

Ensure product related costs are managed, fee earned, and minimize the revenue leakage

Participate in the development of product specifications in the IT systems, accounting systems and undertake necessary documentations for process notes, approval matrix, etc. for the same

Frontend regular amendments to product scope, design and terms based on regulatory & legal changes and requirementsKRA3Product TrainingDrive product familiarization, awareness, and adoption with the frontline teams (both Sales and Credit, Operations, Customer Service)

Ensure IT personnel are trained to maintain the product in the system

Ongoing communication with the above stakeholders on changes and enhancement in productsKRA4Product MarketingDevelop a marketing and communication plan with the Marketing team

Work with the marketing and design teams to develop appropriate product branding, as necessaryKRA5Product MonitoringCollect data related to product performance in terms of ROI, value and volume of business, losses, and conduct multi-variate analysis for taking proactive action

Ensure product profitability is monitored rigorously and identify gaps in execution and recommend necessary corrective stepsKRA6Team and Internal Stakeholder ManagementCreate presentations for SMT, Board, and adhoc reviews

Proactively build and maintain relationships with key internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives

Work with the Sales, Risk, Credit, and Operations counterparts to ensure mutual alignment on key aspects of business performance such as process efficiency, client relationship management, risk management, etc.

Conduct/ organize relevant engagement and training programs to develop teams and ensure motivation and retention of key talent

📌 Lead - Portfolio Retention and Upselling (Maharashtra)
🏢 Financial services
📍 Maharashtra