Job Description
Google Ads & Paid Media Specialist n
n Location: Pune, Maharashtra
n Work Mode: Remote, with in-person team/client meetings once a week
n Experience: 3–5 Years
n Geography: Robust experience managing campaigns targeting the US market
About the Role nWe are looking for a Google Ads & Paid Media Specialist who can take ownership of paid marketing campaigns and deliver measurable business outcomes—not just clicks and impressions.
nThe ideal candidate has 3–5 years of hands-on experience managing Google Ads and Social Ads campaigns , particularly for businesses targeting customers in the United States .
nYou should be analytical, proactive, responsible, and comfortable taking ownership of campaigns from strategy and setup through optimization and reporting.
What You'll Be Responsible For n
- n
- Plan, set up, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types.n
- Manage Meta/Facebook & Instagram Ads and other social advertising campaigns where required.n
- Conduct keyword research,



competitor analysis, audience research, and campaign planning.n
- Develop and test ad copy, audiences, landing pages, bidding strategies, and campaign structures.n
- Monitor campaign performance and continuously optimize for leads, conversions, CPL/CPA, and ROI .n
- Analyze campaign data and identify opportunities to improve performance.n
- Set up and monitor conversion tracking, including form submissions, calls, and other relevant lead actions.n
- Work closely with the SEO, content, website, and strategy teams to improve overall campaign performance.n
- Prepare clear and actionable performance reports for clients and internal teams.n
- Proactively identify campaign issues and recommend solutions rather than waiting for instructions.n
- Stay updated with changes in Google Ads, Meta Ads, tracking, attribution, and paid media best practices.n

What We're Looking For n Must Have:
n
- n
- 3–

📌 Google Ads specialist (Pune)
🏢 Outreach Digital Marketing
📍 Pune