Position: Programmatic Buyer - International
Industry: AdTech / Digital Advertising / Performance Marketing
Experience: 2–5 years
Location: Gurugram / On-site
Department: Media Buying / Programmatic

About AdSynergiX:
AdSynergiX is a performance AdTech agency dedicated to driving measurable growth for brands by
leveraging a proprietary audience ecosystem and a custom-built programmatic platform.
Serving clients across the US, EU, MENA, and SEA, we specialize in helping brands expand into new
markets, scale their presence, and achieve robust business outcomes.

Role Overview:
We are looking for a Programmatic Buyer who can manage and optimize web and app programmatic campaigns across DSPs, ad exchanges, and media buying platforms.
The ideal candidate should have hands-on experience in programmatic buying, campaign setup, optimization, reporting, audience targeting, and affiliate link understanding.

Key Responsibilities:
• Plan, launch, monitor, and optimize programmatic campaigns across web and app inventory.
• Work on DSP platforms, ad exchanges, programmatic networks,



and media buying tools.
• Manage campaign setup including targeting, budgets, bids, placements, creatives, tracking links, and optimization rules.
• Understand and work with affiliate tracking links, macros, postbacks, pixels, UTM parameters, and conversion tracking.
• Optimize campaigns for performance KPIs such as clicks, conversions, installs, CPA, CPI, CPC, CPM, ROAS, CTR, and CVR.
• Coordinate with internal teams for campaign requirements, tracking setup, creatives, reporting, and delivery.
• Analyze campaign data and make optimization decisions based on performance trends.
• Identify high-performing traffic sources, placements, geographies, devices, audiences, and creatives.
• Monitor campaign pacing, spends, delivery quality, and traffic performance on a daily basis.
• Troubleshoot tracking, attribution, link, pixel, postback, or platform-related issues.
• Maintain campaign reports, performanc

📌 Programmatic Buyer (Gurugram)
🏢 AdSynergiX.
📍 Gurugram