Job Description – Vice President (VP) Sales, FMCG Company | Prayagraj
Position: Vice President – Sales
Experience: 12–20 Years
Employment Type: Full-Time | In office
Industry: FMCG / Consumer Goods/Commodity Business
Salary: Up to ₹1,50,000 per month + Performance Incentives+ other benefits

We are looking for a strong, business-driven VP Sales with extensive experience in FMCG and commodity businesses , particularly in categories such as soap, edible oil, rice, packaged foods, or similar fast-moving consumer products .

The ideal candidate should be a hardcore sales and business professional with a proven track record of building distribution networks, developing markets, managing large sales teams, and delivering consistent revenue growth.

As the Vice President – Sales, you will play a key role in developing the sales strategy, expanding the distributor and retailer network, entering new markets, strengthening existing business, and building a strong sales team.

We are looking for someone who understands the realities of the FMCG market—not just from reports and presentations, but from actual experience in the field. The right person should be comfortable working with distributors, dealers, wholesalers, retailers, sales teams, and key customers while also working closely with the management on long-term business growth.

The ideal candidate should have robust experience in FMCG and/or commodity Businesses , with hands-on exposure to one or more of the following product categories: Soap / Personal Care Products, Rice / Food Grains, and Edible Oil. Candidates with a strong understanding of the Uttar Pradesh (Eastern UP) FMCG market and existing market relationships will be preferred.

Sales & Business Growth
Take overall ownership of the company’s sales and revenue targets.
Develop practical sales strategies to achieve monthly, quarterly, and annual business goals.
Drive both sales volume and revenue growth while maintaining healthy margins.
Regularly review sales performance and take corrective action wherever required.




Build and strengthen the company’s distributor, dealer, wholesaler, and retailer network.
Monitor distributor performance, stock levels, market coverage, and secondary sales.
Explore opportunities in General Trade, Modern Trade, Institutional Sales, E-commerce, and other suitable channels.
Sales Team Leadership
Lead, motivate, and guide the complete sales team.
Set clear targets, KRAs, and KPIs for the sales team.
Regularly review individual and territory-wise performance.
Spend time with the field team and understand the actual challenges faced in the market.
Coach team members and help them improve their sales and market-development skills.
Work with management and HR to build the right sales team as the business expands.
Develop a healthy and sustainable distributor network.
Understand distributor margins, schemes, credit terms, inventory, and working requirements.
Ensure proper implementation of company schemes and promotional activities.
Monitor primary and secondary sales and ensure healthy stock movement.
Build relationships with important market players and key accounts.
Work closely with the team to increase numeric distribution, outlet coverage, visibility, and sales productivity.
Sales Planning & Reporting
Prepare realistic sales forecasts and business plans.
Review sales performance against targets and identify gaps.
Track primary sales, secondary sales, collections, distribution, and market coverage.
Use sales data to make practical decisions rather than relying only on assumptions.
Work closely with the management, marketing, finance, supply chain, and operations teams.
Provide market feedback on product demand, pricing, packaging, competition,



and customer expectations.
Coordinate with finance to ensure proper collection and control of outstanding payments.
Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
12–20 years of relevant FMCG sales experience.
Previous experience in a senior sales role such as VP Sales, National Sales Head, Zonal Sales Head, Regional Sales Head, or equivalent.
Strong experience in FMCG sales and distribution is essential.
Experience in building and managing sales teams.
Strong understanding of distributor margins, trade schemes, market coverage, and secondary sales.
Proven ability to deliver sales growth and achieve challenging targets.
Willingness to travel extensively as required.
Preferred Industry Experience

FMCG | Food & Beverages | Packaged Foods | Personal Care | Home Care | Consumer Products | Grocery | Retail Products

FMCG Sales | Distribution Management | General Trade | Channel Management | Business Development | Market Expansion | Distributor Management | Primary & Secondary Sales | Team Leadership | Revenue Growth | Sales Planning | Trade Schemes | Market Development | Sales Forecasting | Key Account Management

Grow the company’s overall sales and revenue.
Build a strong and dependable distributor network.
Build and retain a capable sales team.
Improve primary and secondary sales.
Maintain healthy distributor relationships and collections.
Create a strong and sustainable FMCG sales operation.
Someone who has built markets, developed distribution networks, handled sales teams, and delivered growth in a competitive FMCG environment would be an excellent fit.

Compensation

Salary: Up to ₹1,50,000 per month, depending on experience, current compensation, and overall suitability.

Performance Incentives: Additional performance-based incentives may be offered based on company policy and achievement of agreed targets.

Candidates based in Prayagraj or those willing to relocate to Prayagraj are encouraged to apply.

📌 Senior Vice President, Managing Director (Uttar Pradesh)
🏢 ZUNO CONSULTING SERVICES
📍 Uttar Pradesh