Role & responsibilities

A. Brand & Trade Marketing
Coordinate and execute ATL, BTL, and trade marketing activities.
Plan and manage POSM development, including standees, danglers, window displays, shelf branding, and in-store branding.
Coordinate with vendors for branding, printing, production, and dispatch of marketing materials.
Support product launches and promotional campaigns across all channels.
Track inventory and distribution of marketing collaterals.

B. Digital Marketing
Coordinate with digital agencies for social media campaigns and content execution.
Assist in planning influencer collaborations and campaign execution.
Monitor website updates and coordinate with the development team.
Track digital campaign performance and prepare monthly reports.

C. Events & Medical Marketing
Coordinate participation in CMEs, conferences, exhibitions, and trade shows.
Liaise with event organizers, vendors, and internal stakeholders.
Ensure timely execution of branding, logistics, and promotional activities.
Support doctor engagement and awareness initiatives.

D. Marketing Operations
Coordinate with sales teams to understand regional marketing requirements.
Conduct market and competitor analysis.




Prepare marketing reports, campaign performance dashboards, and presentation decks.
Manage purchase orders, vendor coordination, quotations, and marketing documentation.
Ensure timely execution of projects within approved budgets.

SKILLS & TOOLS Trade & Retail Marketing
POSM design & vendor coordination
Retail branding & merchandising
Print & production management

Digital & Reporting Tools
Meta Ads Manager / basic analytics
MS Excel & PowerPoint
Canva (for quick creative reviews)

QUALIFICATIONS & EXPERIENCE
Bachelors degree, Business Administration, or a related field; MBA in Marketing preferred.
1–4 years of experience in marketing, preferably in healthcare, medical devices, consumer healthcare, FMCG, or retail marketing.
Solid communication and coordination skills, with experience in vendor and agency management.
Valuable understanding of digital marketing and social media platforms.
Proficiency in Microsoft Excel and PowerPoint.

Ability to manage multiple projects, meet deadlines, and travel for exhibitions, conferences, and market visits.

Preferred candidate profile

📌 Marketing Executive Mumbai (India)
🏢 Ascent Meditech
📍 India