- Drive business growth within the assigned territory by increasing market share through existing stores, new store expansion, and alternative sales channels.
- Achieve defined monthly and annual sales targets for the territory.
- Oversee retail operations of existing COCO (Company-Owned Company-Operated) and FOFO (Franchise-Owned Franchise-Operated) stores.
- Identify, appoint, and onboard current franchisees for Nilkamal Homes, ensuring timely store launches as per business plans.
- Identify and finalize strategic locations for new COCO stores and ensure timely execution of store openings.
- Ensure effective implementation and adherence to Standard Operating Procedures (SOPs) across both COCO and FOFO stores.
- Monitor product-wise performance, provide actionable feedback to the merchandising team,



and implement display improvements as required.
- Maintain consistency and compliance in visual merchandising standards across all store formats.
- Recruit, train, and develop staff for COCO stores while supporting staffing and training needs of FOFO stores.
- Ensure high standards of customer service are consistently maintained across all store formats.
- Collaborate with the marketing team to execute BTL (Below-the-Line) activities and provide feedback on ATL (Above-the-Line) initiatives within the region.
- Manage order processes and ensure timely collections from FOFO partners.

For company details log on to www.nilkamalhomes.com

📌 Regional Retail Sales Manager (Tamil Nadu)
🏢 Nilkamal
📍 Tamil Nadu