Product Strategy &
Portfolio Management
Drive topline growth across regions and product categories.
Develop and manage product portfolio strategies for export markets (APAC, Middle East, Africa, Europe, USA).
Identify market prospects and optimize portfolio profitability and effectiveness.

Market &
Competitive Intelligence
Analyze market trends, customer needs, competitor products, pricing, and promotions.
Maintain competitive product and pricing benchmarks to support business decisions.
Provide actionable market insights to sales and leadership teams.

Recent Product Development &
Lifecycle Management
Define product requirements based on market and customer insights.
Lead current product development in collaboration with R&D;, SCM, Sourcing, and Operations.
Manage product lifecycle activities, including launches, improvements, and discontinuations.

Pricing &
Profitability
Develop product costing, pricing frameworks, and profitability models.
Recommend competitive pricing strategies while ensuring margin and profitability targets.

Product Launches &
Sales Enablement
Plan and execute successful product launches across export markets.




Equip sales teams with product knowledge, launch materials, and market intelligence.
Drive sales activation programs, trade schemes, and channel promotions.

Product Packaging &
Branding
Lead packaging and product enhancement initiatives to improve customer appeal and brand differentiation.
Collaborate with design and creative teams on product aesthetics and presentation.

Analytics &
MIS
Monitor product performance, market trends, and competitor activities.
Manage MIS, reporting, and business analytics to support strategic decision-making.

MARCOM
Partner with MARCOM and business teams to develop cost-effective marketing plans across key markets and categories.
Drive digital media deployment on ecommerce and other platforms (top and lower funnel) to cost effectively meet marketing objectives
Manage the development and timely deployment of promotional collateral, including POSM, dealer communication, and marketing materials.
Support collateral development for the exports sales teams to participate in trade fairs and discussions

📌 International Product Marketing Manager Mumbai (India)
🏢 Bajaj Electricals
📍 India