Looking for a marketing lead to build a trust-driven, content-first brand and believes in responsible, value driven marketing. He will lead content and communication across all channels, and ensure our messaging is simple, transparent, unique and user-first.

Roles and responsibilities:
Develop a marketing strategy rooted in transparency, simplicity and long-term trust building.
Drive content-led growth investor education, long-form content, explainers, blog posts, product walkthroughs and community initiatives
Collaborate closely with product and design to ensure communication is clear, accurate and user-first.
Build and oversee a lean, high-quality team across content, design, community and analytics.
Develop creative and content strategies for current product launches and feature education.
Strengthen the brand through responsible, value-driven communication rather than aggressive marketing.




Manage all communication across app, web, blogs, social channels and community platforms.
Ensure messaging is fully compliant with regulations.
Monitor user behavior, gather insights and work with product teams to refine communication and onboarding flows.
Adapt in a start-up’s quick paced work environment with high pressure deadlines and ambiguous problem statements

Job & Skill requirements:
More than 7 years of experience in strategic marketing, ideally in fintech, broking or consumer tech.
Robust background in content-led and product-led marketing.
Good understanding of financial markets, retail investing behavior and regulatory constraints.
Ability to simplify complex financial concepts into clear, accessible communication

📌 Marketing Lead Mumbai (India)
🏢 Dash Ast Technology
📍 India