Role & responsibilities
Drive demand generation initiatives to increase market penetration, footfalls, and sales conversions.
Expand and strengthen dealer, distributor, and retail networks across key markets.
Lead sales growth through effective management of GT, MT, and EBO channels.
Execute trade marketing programs, retail activations, and product launch initiatives.
Identify and develop new markets, channels, and growth opportunities.
Ensure product availability, visibility, and in-store execution across retail touchpoints.
Build solid relationships with channel partners and key stakeholders.
Analyze market trends, consumer behavior, and competitive dynamics to generate actionable business insights.
Monitor sales, distribution, campaign effectiveness, and channel performance against targets.
Collaborate with regional teams to ensure consistent execution of national growth strategies.
Key Success Measures
Sales & Volume Growth
Distribution Expansion
Dealer/Outlet Addition
New Product Placement & Sales
Demand Generation Impact
Channel Partner Engagement
Market Development & Brand Visibility
Preferred candidate profile
Robust retail sales and channel management expertise across GT, MT, and EBO channels.
Proven experience in dealer/distributor network development and market expansion.
Hands-on experience in trade marketing, retail activations, and product launches.
Ability to drive volume growth and create current markets through channel-led strategies.
Strong commercial acumen with the ability to evaluate business opportunities and growth models.
Deep understanding of consumer behavior, market dynamics, and brand positioning.
Strong analytical capability and the ability to generate actionable market insights.
Extensive field exposure and a strong understanding of on-ground execution.
Key Leadership Attributes
Self-starter with high ownership and accountability.
Strong decision-making ability.
Balanced EQ and IQ.
Strategic thinker with a growth mindset.
Excellent stakeholder management and influencing skills.
Future leadership potential with the ability to take on larger business responsibilities.
Bias for action and excellence in execution.
📌 National Manager Demand Generations Thane (India)
🏢 Gunnebo
📍 India