Performance Marketer – Jewellery Brand

Location: Coimbatore, Tamil Nadu

Job Type: Full time | Work Location: In Person

Experience: 2–5 Years | Salary: Competitive

About the Role

We are looking for a results-driven Performance Marketer to manage paid digital campaigns and drive leads, customer acquisition, showroom visits, online sales, and brand growth.

Key Responsibilities
Plan, execute, and optimize campaigns across Meta Ads and Google Ads.
Generate quality leads and customer enquiries for jewellery products and showrooms.
Manage advertising budgets and optimize campaigns for CPL, CPA, ROAS, ROI, and conversions.
Conduct A/B testing of creatives, ad copies, audiences, offers, and landing pages.
Set up and manage remarketing and retargeting campaigns.
Analyse campaign performance and prepare regular reports with actionable insights.
Coordinate with creative, sales, CRM, and management teams for campaign execution.
Develop campaigns for festivals, weddings, new collections, offers, and showroom events.
Track lead quality and conversions to improve campaign performance.

Requirements
2–5 years of experience in Performance Marketing / Digital Marketing.




Hands-on experience with Meta Ads Manager and Google Ads.
Strong understanding of lead generation, conversion optimization, audience targeting, and remarketing.
Knowledge of GA4, Google Tag Manager, and conversion tracking preferred.
Robust analytical, problem-solving, and decision-making skills.
Experience managing ad budgets and optimizing campaigns based on performance.
Proficiency in Excel/Google Sheets.

Preferred
Experience in jewellery, retail, fashion, e-commerce, or lifestyle brands.
Strong understanding of local and regional customer targeting.
Creative mindset with a data-driven approach.
Good communication and coordination skills.

Key Performance Areas
Lead generation & lead quality
CPL & CAC
Conversion rate
ROAS & ROI
Website conversions
Showroom enquiries and visits

Why Join Us?
Work with a growing jewellery brand.
Manage real-world campaigns and marketing budgets.
Directly contribute to business growth.
Chance for learning and career growth.

Pay: Up to ₹35,000.00 per month

Perks
Leave encashment
Provident Fund

Work Location: In person

📌 Performance Marketer – Jewellery Brand Coimbatore
🏢 DAR Jewellery
📍 Coimbatore