ROLE OVERVIEW The Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from traffic acquisition to on-site conversion and revenue. This role goes beyond running ads; it requires solid ownership of the website, funnels, and performance metrics that drive Orimii’s D2C business.

You will work closely with brand, creative, tech, and e-commerce teams to ensure the website performs as a high-conversion, insight-led sales channel.

KEY RESPONSIBILITIES
Performance Strategy & Growth
Own performance marketing across Meta, Google, and other paid channels
Drive scalable revenue growth while maintaining healthy CAC and ROAS
Build and optimise full-funnel strategies (TOF - MOF - BOF)
D2C Website & Funnel Ownership
Own Orimii’s D2C website performance as a primary revenue channel
Optimise landing pages, PDPs, checkout flows, and site navigation for conversion
Work with tech / product teams on site improvements, speed, UX, and CRO
Lead A/B testing for creatives, pages, offers, and funnels
Conversion Rate Optimisation (CRO)
Identify drop-offs across the funnel and implement fixes
Improve metrics like CVR, AOV, bounce rate, and retention




Align messaging across ads, website, post-purchase
Creative & Brand Collaboration
Translate performance insights into creative and messaging direction
Work closely with brand and content teams to ensure ads stay on-brand and compliant
Balance performance efficiency with Orimii’s trust-first brand voice
Analytics, Attribution & Reporting
Own dashboards and reporting for D2C performance
Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance
Use insights to guide budget allocation and strategy
Channel & Stakeholder Management
Coordinate with agencies, freelancers, and internal teams
Set transparent KPIs and review performance regularly
Act as the single point of accountability for D2C performance

WHAT SUCCESS LOOKS LIKE
Consistent D2C revenue growth with improving efficiency
A high-performing website that converts traffic into loyal customers
Transparent performance insights guiding business decisions

Should have experience of handling mothly budget of Rs.40lakhs+

📌 Performance Marketing Lead West Bengal (India)
🏢 RSH Global
📍 India