BabyBillion | Hiring: Performance Marketing Manager

About Babybillion

BabyBillion has crossed 2 million installs and operates paid acquisition at meaningful scale. We are now looking for a hands-on Performance Marketing Manager to lead the next phase of productive growth.

The Role

You will own paid growth across Meta and Google, from campaign structure and budget allocation to creative experimentation, conversion and revenue quality.

We are not looking for someone who only monitors campaigns or shares agency reports. You must be comfortable operating accounts directly, analysing performance deeply and making daily decisions.

Key Responsibilities
Own campaign strategy and execution across Meta and Google
Manage budgets, campaign structures, audiences, bidding and scaling decisions
Optimise for purchases, trial-to-paid conversion and contribution, not just installs
Track CPI, CAC, CPP, conversion rates, ROAS and cohort performance
Analyse performance by campaign, ad set, creative, audience and platform
Build a high-frequency creative testing system with scriptwriters and editors
Identify winning creatives and scale them without losing efficiency
Diagnose funnel,



attribution, payment and conversion problems
Prepare clear daily, weekly and monthly growth reports
Work closely with Product, Analytics, Creative and Finance teams
Maintain strict control over tracking accuracy and budget utilisation

Who Should Apply
1 to 3 years of hands-on performance marketing experience
Experience managing substantial budgets on Meta and Google
Experience with consumer apps, subscriptions, D2C or high-volume digital products
Robust understanding of attribution, funnels, cohorts and unit economics
Advanced analytical ability and comfort working with large datasets
Strong creative judgement and the ability to translate data into creative feedback
High ownership and comfort making rapid, numbers-driven decisions

How Success Will Be Measured
Profitable growth in purchases and paying users
Improvement in CAC and Cost Per Purchase
Quality and scale of acquired cohorts
Creative testing velocity and winning-ad rate
Accuracy of reporting and forecasting
Effective utilisation of marketing budgets

📌 Performance Marketing Manager Bengaluru
🏢 BabyBillion
📍 Bengaluru