Roles & Responsibilities:
Develop and drive comprehensive paid media strategies across Google Ads (Search, Display, Discovery, Performance Max, UACs, YouTube), Meta, and other performance marketing platforms.
Manage and mentor a team of PPC Executives and Specialists; ensure their professional growth and skill development through training, goal-setting, and feedback.
Take full ownership of campaign planning, execution, optimization, and reporting, aligned with business and marketing goals (CPL, CPA, ROAS).
Monitor and analyze campaign performance data and trends to provide actionable insights and strategic recommendations.
Oversee campaign structuring, ad copy creation, A/B testing, keyword strategies, bidding models, and budget allocation.
Collaborate with internal teams (Creative, Content, Tech, Sales) to align campaigns with broader business objectives.
Lead Monthly/Quarterly Business Review (MBR/QBR) meetings with leadership and key stakeholders showcasing performance outcomes, trends, and growth strategies.
Stay up to date with platform updates, emerging technologies, industry changes, and competitor activity to ensure creative and effective media buying.
Ensure accurate tracking, measurement,



and attribution using tools like Google Analytics, GTM, and conversion pixels.
Prepare in-depth reports and dashboards for all performance metrics including ROI, CPA, CTR, Conversion Rate, and other KPIs.

Key Requirements:
Bachelor or Masters in Marketing Field
6 years of experience in Performance Marketing / Paid Search (PPC in edtech Industry), with at least 2 years in a managerial or team lead role.
Deep expertise in platforms like

Google Ads

,

Meta Ads

,

YouTube Ads

, and web analytics tools such as

Google Analytics

,

Google Tag Manager

, and

Looker Studio

.
Solid analytical skills and a data-driven approach to decision-making and campaign optimization.
Proven ability to strategize, execute, and scale campaigns with measurable business impact.
Excellent team leadership, project management, and communication skills.
Ability to think creatively, identify growth prospects, and solve problems efficiently.
Highly organized with the ability to manage multiple campaigns and deadlines.
Bachelor's degree in Engineering, Marketing, Business, or a related field. MBA preferred but not mandatory

📌 Performance Marketing Manager Thane
🏢 Itvedant Education
📍 Thane