Key Responsibilities
Own primary and secondary sales, collections and market share for the North region.
Strengthen and expand the distributor and dealer network across Delhi NCR, Haryana, Punjab, UP, Uttarakhand, Rajasthan and Himachal Pradesh appointing recent channel partners in under-served markets and improving throughput from existing ones.
Drive downstream demand generation with carpenters, contractors, architects and interior designers so that channel partners see pull, not just push.
Set and monitor territory-wise, distributor-wise and SKU-wise sales targets; review performance on a monthly cycle.
Manage credit exposure and ensure collections are made within agreed terms.
Build the North sales team recruit, train and manage state-level sales officers as the region scales.
Provide structured market intelligence on competitor pricing, current designs, scheme activity and channel shifts.
Work with the plant and design teams on product mix,



new decor introductions and inventory planning for the region.

Candidate Profile
1018 years in channel sales within laminates, plywood, MDF, veneer, or an adjacent building materials category (tiles, sanitaryware, paints, hardware, adhesives).
Proven track record of building and managing a dealer and distributor network in North India, with existing relationships in the region.
Experience carrying a regional P&L; or regional revenue target of 15 Cr or above.
Has managed a field sales team, or is ready to build one from scratch.
Comfortable in a promoter-led, entrepreneurial manufacturing environment this is a role that requires building systems, not inheriting them.
Solid on collections discipline and commercial negotiation.
Willing to travel extensively across the region.

📌 Regional Sales Manager Delhi (India)
🏢 Vidya Lamtech
📍 India