The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

Mission & Responsibilities
Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
Scheduling the plan as per different parameters in order to achieve greater visibility
Campaign tracking, measurement, evaluation and reporting on ongoing client activities
Formulation of television reports on monthly basis
Mapping of Competitors activity and Category study
Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
Presenting the Pre & Post Campaign Analysis in the form of a Deck
Work on recent business development/ Pitch process




Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
Knowledge of BARC, MPA & TGI Softwares is must.

Previous experience & Industry background
4+ years in media planning
Media Agency, Trading desk

Qualifications & Languages
Master s degree in Business, Marketing, Advertising
Languages: English (Advanced)

Soft skills & Competencies
Understanding the business
Taking initiative
Focusing on performance
Building team-oriented relationships
Media planning and media buying
Mx champion (Connection, Context, Content)
Robust negotiation skills
Programmatic
Data processing & management
Marketing strategy

Technical skills
Tools ( i.e. BARC/ YUMIIRM/MAP)
Operational performance management tools (Pilot, IOMT)
Advertising technologies ( i.e. ad servers, ad platforms )

📌 Senior Media Planner Gurugram
🏢 Havas Media
📍 Gurugram