Uncle Peter's Pancakes (UPP) is a rapidly growing Indian pancake QSR chain that started as a cloud kitchen in Bengaluru in 2019. We've expanded to 80 outlets across 30 cities, been featured on Shark Tank India Season 3, and are on track to open 500 stores across India in the next three years.

We're looking for a Brand Lead / Senior Marketing Leader to own and drive our end-to-end brand strategy — shaping our brand voice, driving organic and paid growth, and building a data-backed roadmap to scale revenue, visibility, and engagement.

What You'll Do
Define brand positioning and build annual/quarterly brand plans
Lead 360° campaigns across digital, ATL, BTL, and in-store
Manage creative, media, and PR agencies; own budgets, KPIs, and ROI
Oversee brand tone, visual identity, and messaging across all platforms
Use consumer insights and data to continuously sharpen brand strategy
Partner cross-functionally with business development, design, operations,



and franchise teams
Build influencer, brand ambassador, and media relationships
Drive digital growth, customer acquisition, retention, and regional/store-level marketing
Lead current product launches and campaigns
Hire and lead a high-performing marketing team as we scale

What We're Looking For
5 years in brand marketing or brand management — FMCG, F&B;, or lifestyle brands preferred
Proven success scaling consumer brands in India
Solid digital-first, youth-centric creative instincts
Excellent storytelling, communication, and stakeholder management skills
Data-driven and analytical decision-maker
Relevant QSR/Café/F&B; experience is a must

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Senior Marketing Leader Bengaluru
🏢 Bogmalo Foods
📍 Bengaluru