Meru International School is expanding with the launch of its third campus at Gopanpally. We are seeking a energetic and high-impact Sr. Manager / Assistant General Manager (Marketing & Admissions) to lead this critical growth phase.
This is a senior leadership role responsible for driving the end-to-end campus launch strategy, from brand building and market penetration to admissions conversion and operational excellence.
Key Responsibilities:
Campus Launch & Strategy
Develop and execute a comprehensive 90-day campus launch plan
Drive market seeding, brand visibility, and positioning strategies
Establish a strong foundation for admissions success
Team Leadership
Recruit, onboard, and train a high-performing admissions team within 60 days
Set explicit performance goals and ensure consistent team productivity
Build a culture of accountability and excellence
Marketing Execution (360)
Plan and execute integrated marketing campaigns across:
ATL: Print, Outdoor, Radio
BTL: Events, Activations, Open Houses
Digital: Meta, Google Ads, SEO
Monitor campaign effectiveness and optimize ROI
Admissions & Revenue Ownership
Own the entire admissions funnel from lead generation to conversion
Drive enrolment targets with a goal of 80% seat fill rate for the first intake
Leverage CRM tools to track, analyze, and improve conversion metrics
Desired Candidate Profile:
Minimum 5+ years of experience in Sales & Marketing
At least 3+ years in Education or Ed-Tech sector
Proven track record in launching a new campus/product line from scratch
Robust analytical and data-driven decision-making skills
Hands-on experience with CRM platforms such as LeadSquared or Salesforce
Excellent leadership, communication, and execution capabilities
Why Join Meru International School?
Opportunity to lead a high-impact campus launch
Work in a quick-growing, future-focused education organization
Be part of a culture that values diversity and inclusion
Drive initiatives that set benchmarks for future campuses
📌 Sr Manager / Assistant General Manager Marketing And Admissions Hyderabad (India)
🏢 Meru International School
📍 India
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