Role Purpose : The Business Head - Dairy Craft will be responsible for driving end-to-end business performance of the Dairy Craft portfolio, with primary responsibility for Ghee and UHT Milk, including strategy, P&L; ownership, sales growth, brand building, channel expansion, portfolio development, and team leadership. The role requires strong experience in the Dairy / Packaged Foods category within the FMCG industry, with a sound understanding of category dynamics, distribution, pricing, consumer behaviour, and supply-chain economics. Key Responsibilities : 1. Business & P&L; Ownership • Own the overall P&L; for the Dairy Craft business, including revenue, gross margins, trade spends, pricing, and profitability. • Drive sustainable topline and bottom-line growth across Ghee and UHT Milk across relevant channels. • Develop annual operating plans (AOPs), long-term growth strategy, portfolio priorities, and market expansion plans. 2. Sales & Channel Strategy • Lead national sales strategy across General Trade, Modern Trade, E-commerce, and other relevant channels. • Strengthen distributor and channel partner network to improve reach, availability, and execution. • Drive secondary sales, outlet coverage, numeric and weighted distribution, and portfolio mix. • Optimize route-to-market (RTM) and improve sales productivity across priority markets. 3. Marketing & Brand Leadership • Lead brand strategy, portfolio management, and innovation for Ghee and UHT Milk. • Oversee product launches, relaunches, pack-price architecture,



and line extensions. • Drive consumer-centric marketing, shopper marketing, and in-store activation programs. • Ensure solid collaboration between Sales, Trade Marketing, Brand Marketing, and Category teams. 4. Category & Market Development • Build deep category understanding across: o Ghee - consumer packs, premium/value segments, pack-price architecture, and regional consumption patterns. o UHT Milk - shelf-stable milk formats, pack sizes, consumption occasions, and channel opportunities. • Track market trends, competition, pricing, consumer behaviour, and emerging category opportunities. • Leverage market data, internal sales analytics, and consumer insights to drive decision making. Key Skills & Competencies : • Strong Sales & Marketing leadership in FMCG / Packaged Foods • Proven experience in Dairy / Dairy Products, preferably Ghee and/or UHT Milk • P&L; management and business strategy • GT / MT / E-commerce expertise • Trade marketing & retail execution • Category management, pricing, and portfolio development • Data-driven decision-making Education & Experience : • 12+ years of experience in FMCG Sales & Marketing / Business Leadership • Prior experience managing Dairy / Packaged Dairy Products is mandatory • Hands-on category exposure to Ghee and/or UHT Milk is strongly preferred • Experience in leadership roles such as Business Head, Category Head, Sales Head, Marketing Head, or Group Brand Manager is preferred

📌 Business Head - Dairy Craft (Chennai)
🏢 Confidential Jobs
📍 Chennai