Role & responsibilities
Create strategies to capture new customers which are in sync with the customer segments that we are targeting
Manage and optimize digital marketing campaigns including, social media, email marketing, webinars and content marketing.
Utilize data analytics to track campaign performance, provide insights, and refine strategies.
Responsible for our digital assets including our website, app, social media pages etc.
Create offline strategies of deepening relationships with curated prospects and existing customers, direct mail campaigns, and events targeting high-net-worth individuals.
Managing partnerships with relevant stakeholders, service providers. Manage and develop the ecosystem relationships to increase brand awareness, collaborate on lead generation and client acquisition.
Added responsibility of also managing the content for the investment banking business.
Preferred candidate profile
Proven track record of managing campaigns across various media including emails, Whatsapp, SMM etc.
5 to 7 years of relevant experience either in Financial Services companies or in Agencies managing similar clients
A prior experience of working in financial services is an important criteria.
Solid analytical and communication skills.
Decision making skills with robust sense of ownership and ability to work under pressure
Team player with the ability to collaborate with others and should be able to work in a fast paced workplace