Job Description - Marketing Executive (Diagnostics)

Position: Marketing Executive - Diagnostics

Job Summary

We are looking for a energetic and result-oriented Marketing Executive - Diagnostics to promote the hospital's diagnostic services, develop referral networks, generate business leads, and increase awareness of available laboratory and diagnostic facilities.

Key Responsibilities
Promote diagnostic services including Pathology, Radiology, Imaging, Health Check-ups, and other available diagnostic facilities.
Visit doctors, clinics, nursing homes, hospitals, corporate offices, and other potential referral sources.
Develop and maintain strong qualified relationships with doctors and healthcare professionals.
Generate new business opportunities and referral leads for diagnostic services.
Promote health packages, preventive health check-ups, and specialized diagnostic tests.
Coordinate with the laboratory, radiology, reception, and other departments to ensure smooth service delivery.
Follow up with existing and potential clients/referral partners.




Conduct promotional activities, camps, awareness programs, and corporate health-check initiatives.
Collect market feedback and monitor competitor activities, pricing, and services.
Maintain daily visit reports, lead records, referral data, and business development reports.
Achieve assigned monthly targets for leads, revenue, and business generation.
Coordinate with the marketing team for campaigns, promotional materials, and digital activities.
Handle client queries professionally and ensure timely resolution through the concerned department.
Maintain confidentiality of patient and business-related information.
Perform other marketing and business development duties assigned by management.

Required Skills:
Excellent communication and interpersonal skills.
Strong convincing and negotiation abilities.
Positive knowledge of diagnostic and healthcare services.
Target-oriented and self-mot

📌 Marketing For Diagnostic Lucknow
🏢 SANJIVINI HOSPITAL & RESEARCH CENTER
📍 Lucknow