Performance Marketing Executive:
Surat, India | Full time | 5-Days Working | 2+ Years
Job Description:
Key Responsibilities:
Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
Conduct audience research, competitor analysis, and keyword research.
Create campaign structures, ad groups, and audience targeting strategies.
Perform A/B testing of creatives, headlines, landing pages, and ad copies.
Track campaign performance using analytics and conversion tracking tools.
Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
Generate regular performance reports with actionable insights and optimization recommendations.
Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.




Implement remarketing and retargeting campaigns.
Optimize landing pages for better conversion rates.
Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
Required Skills:
Robust understanding of Performance Marketing concepts.
Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
Understanding of SEO fundamentals and landing page optimization.
Knowledge of audience segmentation and remarketing.
Ability to analyze campaign data and make data-driven decisions.
Solid analytical, communication, and problem-solving skills.
Experience with A/B testing and campaign optimization.
Preferred Qualifications:
Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related fie

📌 Performance Marketing Executive Surat (India)
🏢 Codewinglet Private
📍 India