Digital Marketing Executive

Location: Near Shaniwar Wada, Pune

Employment Type: Full-Time

compensation: ₹20,000 - ₹25,000 per month + Performance Incentives

About the Role

Key ResponsibilitiesPaid Marketing
Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other relevant platforms.
Generate quality leads while maintaining target CPL, CPA, and ROAS.
Manage advertising budgets and scale high-performing campaigns.
Continuously optimize campaigns through audience testing, creative testing, and bidding strategies.

Growth & Lead Generation
Build and improve lead generation funnels.
Increase lead quality and conversion rates through continuous optimization.
Work closely with the Sales team to improve lead performance and customer acquisition.
Identify recent channels and strategies to generate business opportunities.

Website & Conversion Optimization
Manage website and landing pages to improve user experience and conversions.
Coordinate with developers for website improvements and tracking implementation.




Ensure all campaigns are properly tracked using GA4, GTM, Meta Pixel, and Conversion API.

Brand & Content Marketing
Plan and execute digital campaigns to increase brand awareness and engagement.
Coordinate with designers and content creators for campaign creatives, videos, and promotional content.
Manage social media campaigns that support business and lead generation goals.

Analytics & Reporting
Monitor campaign performance and marketing KPIs.
Prepare performance reports and provide recommendations for improvement.
Analyze customer behavior, campaign results, and competitor activities to support business decisions.

Innovation & Ownership
Research current digital marketing trends, AI tools, and advertising prospects.
Recommend new ideas to improve lead generation, customer acquisition, and marketing efficiency.
Take ownership of digital marketing execution and ensure timely delivery of all campaign

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