Job Description: Senior Digital Marketing Manager (5+ Years Experience)Job Title

Senior Digital Marketing Manager

Experience

5+ Years

Employment Type

Full time

Location

In office / Hybrid

About Us

Job Summary

Key ResponsibilitiesDigital Marketing Strategy
Develop and execute digital marketing strategies aligned with business objectives.
Plan and manage integrated campaigns across multiple digital channels.
Identify current opportunities for customer acquisition and market expansion.

Lead Generation
Drive B2B lead generation campaigns targeting international markets.
Create and optimize landing pages to improve lead conversion.
Work closely with the sales team to ensure high-quality lead generation and pipeline growth.

SEO & Content Marketing
Plan and implement on-page, off-page, and technical SEO strategies.
Improve website rankings and increase organic traffic.

Paid Advertising
Manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
Optimize campaigns to improve ROI, CPL, and conversion rates.
Conduct keyword research,



audience targeting, and A/B testing.

Social Media Marketing
Manage the company's presence on LinkedIn and other relevant platforms.
Execute campaigns to enhance brand awareness and engagement.
Support employer branding and thought leadership initiatives.

Analytics & Reporting
Monitor website and campaign performance using GA4, Google Search Console, and other analytics tools.
Prepare weekly and monthly performance reports with actionable insights.
Recommend improvements based on campaign performance and data analysis.

Marketing Automation
Work with CRM and marketing automation tools to improve lead management and conversion.

Team Collaboration
Collaborate with designers, developers, content writers, and sales teams.
Coordinate with external agencies and vendors when required.

Required Skills:
5+ years of experience in digital marketing.
Experience in IT services, SaaS, or software company marke

📌 Senior Digital Marketing Manager Chandigarh
🏢 delaine technologies
📍 Chandigarh