Key Responsibilities:
Develop and execute brand strategy, positioning and communication plans in line with business objectives.
Plan and manage marketing campaigns (ATL/BTL/digital) to build brand awareness and drive sales.
Ensure brand guidelines and identity are consistently applied across all touchpoints, packaging and communication.
Conduct market research and competitor analysis to identify prospects and threats.
Manage brand budgets and evaluate ROI of marketing campaigns and initiatives.
Collaborate with Digital Marketing, CRM, and Design teams to ensure integrated brand communication.
Coordinate with external agencies for creative, media and PR activities.
Track brand performance metrics (brand awareness, recall, equity) and report to leadership.
Plan and manage recent product/collection launches from a brand perspective.
Manage sponsorships, collaborations and brand partnerships.

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Perks:
Leave encashment

Education:
Master's (preferred)

Work Location: In person

📌 Brand Manager Delhi (India)
🏢 Surya Ethnic fashion India
📍 India