Octaloop is looking for a Performance Marketer to own paid acquisition and lifecycle marketing for India Blockchain Tour and our upcoming events. This is a hands-on performance role. We’re looking for someone who can get into the ad platforms, launch campaigns, test creatives and audiences, optimise funnels, and ultimately drive ticket sales and qualified leads.

What you’ll own

Paid Ads

Run and optimise campaigns across Meta, X and Reddit
Build acquisition, retargeting and conversion campaigns
Test audiences, creatives, messaging and offers
Manage budgets and continuously optimise CAC/CPL

Ticket Sales

Build paid funnels to drive IBT ticket purchases
Track the journey from ad → landing page → checkout → purchase
Identify and fix conversion drop-offs
Scale campaigns that are generating actual ticket sales

Lead Generation

Generate qualified leads for sponsors, speakers, partners, founders and attendees
Build and optimise lead-generation campaigns
Work closely with the BD team to improve lead quality and conversions

Email & WhatsApp Marketing

Build campaigns for ticket sales, announcements, event reminders and re-engagement




Segment audiences and run targeted campaigns
Track conversions and optimise messaging

Analytics & Optimisation

Own campaign tracking, UTMs, pixels and conversion events
Monitor CTR, CPC, CPM, CPL, CAC, conversion rate, revenue and ROAS
Turn performance data into clear actions and experiments

What we’re looking for

2+ years of hands-on performance marketing experience
Solid experience with Meta Ads
Experience with X Ads and/or Reddit Ads
Experience with email and WhatsApp marketing
Strong understanding of conversion funnels and retargeting
Comfortable with analytics, tracking and attribution
Strong copywriting and creative instincts
Someone who is extremely execution-oriented and data-driven
Most importantly: you care about revenue, tickets sold and leads generated — not vanity metrics

Experience in events, ticketing, Web3/crypto, startups, SaaS or community-led businesses is a strong plus. If you've read it so far, you can skip the linkedin queue and write to the founder directly at anupam (at) octaloop (dot) com

📌 Performance Marketer (Panchkula)
🏢 Octaloop | Organizers of India Blockchain Tour & Metamorphosis
📍 Panchkula