Job Purpose

The role is responsible for accelerating growth across two of the largest bank partnerships in the Life Insurance bancassurance space by leading product interventions, digital program management, and key people programs for the channel. The role will identify opportunities for growth by addressing existing gaps, weak areas compared to competitive offerings, and customer-need gaps. It will also drive execution of product launches, adoption, partner engagement on products, and a product calendar aimed at creating one winning product every month or quarter to energize sales teams.

The role will manage channels comprising 7,500+ sales employees across more than 17,000 branches and engaging with more than 70,000 bank partner employees to source business. The volume of business sourced through these banks by ABSLI is expected to be close to INR 3,000 crore in FY27 and expected to cross INR 4,000 crore in FY28. The role will be supported by two team members: one for Digital Program Management and one for Key People Programs Management.

Accountability





Product Lead & Product Growth

Identify opportunities for growth by addressing existing product gaps, competition-led weak areas, and customer-need gaps across the bank partnerships.
Plan and execute product launches with explicit adoption plans, partner engagement, and targeted communication to the sales hierarchy.
Create and manage a rolling product calendar to deliver one winning product every month or quarter to drive focus and momentum for sales teams.
Track product adoption, sales traction, partner response, and field feedback to refine proposition, positioning, and launch effectiveness.

Digital Program Management

Own program management for all digital assets for the channel, including requirement gathering from user feedback and prioritization of feature enhancements.
Coordinate with the Digital team for quick development, deployment, adoption, and issue resolution across channel-facing digital tools.
Cor

📌 Program Lead (India)
🏢 Aditya Birla Capital
📍 India