Creative Graphic Designer — D2C, Performance & Social Media
Company: 4Mation Skins (a 4Mation Biosciences Pvt. Ltd. brand)
Location: Kolkata, West Bengal — On-site
Employment Type: Full time
Experience: 2–4 years
Joining: Immediate joiners preferred
About 4Mation Skins:
4Mation Skins is a Kolkata-based D2C skincare brand built on pharma-grade formulation and backed by 4Mation Biosciences Pvt. Ltd. We sell through our own website, Amazon, Myntra and quick-commerce, and we grow through performance marketing — which means creative is not a support function here. It is the product that gets seen.
About the Role:
We believe high-performing creative is never an accident. It doesn't start in Photoshop or Canva — it starts with understanding the Ideal Customer Profile.
We are looking for a Creative Graphic Designer who instinctively asks:
☆Who is this creative actually speaking to?
☆What specific skin concern or objection are we solving here?
☆What visual hook will stop the thumb in the first two seconds?
☆Which angle will test best — Ingredient Education,
Problem-Solution, or Social Proof?
This is a full-stack brand design role. You will own everything the customer sees: the ads that acquire them, the social content that builds trust, and the website experience that converts them.
Key Responsibilities:
Performance Marketing Creatives:
Design high-converting static ads, carousels and creative variations for Meta and Google campaigns
Build multiple angle variations and hooks for structured creative testing
Design landing page visual assets that carry the ad message through to conversion
Social Media Creative Design:
Design organic social content for Instagram, Facebook and YouTube — static posts, carousels, story sets and Reel covers
Build and maintain a consistent visual language across the brand grid so paid and organic feel like one brand
Translate product launches, offers, ingredient stories and UGC into scroll-stopping social assets
Design festive, season