Key Responsibilities:
Strategy Development: Develop and implement performance marketing strategies to achieve KPIs such as ROAS, CPA, and revenue targets.
Team Leadership: Lead, mentor, and guide a team of digital marketing specialists, providing feedback, training, and performance optimization.
Campaign Management: Plan, execute, and optimize campaigns across channels including PPC, SEM, social media, display advertising, email, and affiliate marketing.
Budget Management: Allocate and manage digital advertising budgets to ensure cost efficiency and maximum ROI.
Analytics and Reporting: Monitor campaign performance using analytics tools, track KPIs, and provide actionable insights to improve effectiveness.
Conversion Rate Optimization: Continuously enhance landing pages, ad creatives, and user experiences to maximize conversions.
A/B Testing: Conduct A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements.
Audience Targeting: Develop and refine targeting strategies to reach the most relevant and high-converting segments.




Ad Tech Stack Management: Stay updated on digital marketing tools and platforms and leverage them to enhance campaign performance.
Competitor Analysis: Analyze competitors' marketing strategies to identify opportunities for improvement and differentiation.
Collaboration: Work with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
Robust leadership and team management skills
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
Expertise in data analytics and reporting tools (Google Analytics, data visualization tools)
Experience with A/B testing and conversion rate optimization
Robust analytical, problem-solving, and communication skills
Knowledge of SEO and content marketin

📌 Performance Marketing Lead Chandigarh
🏢 ProofHub
📍 Chandigarh