Key Responsibilities:
Strategize and Execute Events:
Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns.
Develop and manage event calendars aligned with business goals.

B2B & B2C Engagement:
Build and nurture relationships with college institutions, student communities, and corporate partners.
Design events that cater to both student audiences (B2C) and business stakeholders (B2B).

Vendor & Host Management:
Identify, onboard, and manage event vendors, hosts, and logistics partners.
Ensure high-quality execution and adherence to brand standards.

Marketing & Promotion:
Collaborate with the online marketing team to promote events across digital channels.
Drive user acquisition through targeted campaigns and event-based funnels.

Innovation & Product-Led Strategy:
Integrate product features and launches into event formats to enhance engagement.




Leverage data and feedback to optimize event performance and ROI.

Budgeting & Reporting:
Own event budgets, negotiate contracts, and ensure cost-effective execution.
Track KPIs and prepare post-event reports for stakeholders.

Qualifications:
5+ years of experience in event management, preferably in tech, education, or startup ecosystems.
Proven track record in hosting large-scale events, hackathons, and college outreach programs.
Solid understanding of online marketing, user acquisition, and product-led growth strategies.
Excellent communication, negotiation, and leadership skills.
Ability to thrive in a rapid-paced, cross-functional setting.

Preferred Skills:
Experience with event tech platforms and CRM tools.
Familiarity with student engagement strategies and campus ambassador programs.
Creative mindset with a passion for building memorable experiences.

📌 Events Head College Connect Chennai
🏢 TI Steps
📍 Chennai