Role Summary:
Drive user acquisition and conversion through paid channels including Google Ads, Meta, LinkedIn, and programmatic platforms.
Key Responsibilities:
Plan and execute paid campaigns across platforms.
Optimize ad creatives, targeting, and bidding strategies.
Monitor CAC, LTV, ROAS, and other performance metrics.
A/B test landing pages and ad formats.
Requirements:
Hands-on experience with Google Ads, Meta Ads Manager.
Robust analytical and Excel skills.
Familiarity with attribution and conversion tracking.
Key Skills:
Google Ads, Meta Ads Manager, LinkedIn Ads
Conversion tracking and pixel setup
A/B testing tools (Google Optimize, VWO)
Landing page optimization (Unbounce, Instapage)
Budget management and bid strategy
Analytics platforms (GA4, Hotjar, Mixpanel)
📌 Performance Marketing Manager Bengaluru
🏢 TI Steps
📍 Bengaluru
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