ROLES & RESPONSIBILITIES:
Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing,



and competitive research.
Lead the development of cutting-edge ad creatives, landing pages, and messaging strategies to enhance campaign performance and user experience.
Stay updated with industry trends, algorithm changes, and current features within the Google Ads platform, and share knowledge and best practices with the team.
Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and growth opportunities.
Collaborate with cross-functional teams, including creative, analytics, and

📌 Team Lead Paid Media Gurugram
🏢 Technians Softech
📍 Gurugram