Description
The Unimart/OFM Channel Marketing Executive is entrusted with taking care of business-related tasks, requiring an in-depth understanding of the shopper journey and the ability to provide insights to categories. The role also involves highlighting the nuances and distinctions between OFM Vs MT and GT.
Responsible for closing category initiatives and overseeing the implementation
Responsible for analyzing the sales and execution data there by making an appropriate action plan
He/she will be expected to have strong stakeholder management skills as the role will involve interacting with diverse stakeholders - CSP teams, SC, finance, Branch teams, HFS, etc.
Main Responsibilities
Design and activate category drives in close collaboration with CSP teams
Responsible for closing schemes and consumer promos with categories
Responsible for operationalizing the promos on ground including some HFS related tasks
Should be excellent with data handling, analyzing, excel trackers and Atlan.
Partly responsible for task publishing for OFMs
The person will be expected to have positive business understanding and there by should be able to identify recent levers for the growth
Engaging with channel and branch counterparts to ensure smooth operational flow of the business.
Key Skills Needed
Strong Analytical Skills and robust oral and written communication skills
Great people skills and strong stakeholder management skills
High bias for action and open to new learnings
Should understand shopper behaviors
Understanding of multiple channels is preferred but not limiting.